With all the developments in footwear, marketing a new shoe as "The Greatest Running Shoe Ever" is a pretty bold move. The jury's out on how the Adidas Ultra Boost actually performs while running, but from a design standpoint, the sneaker is pretty sleek, insanely comfortable, and manages to work in two of Adidas' key technologies - Primeknit and Boost. Kanye West co-sign notwithstanding, the last time people got super excited for a new running shoe was probably when the first generation Nike Flyknits came out.
Only time will tell if Adidas can turn the Ultra Boost line into a staple alongside the brand's other offerings. I sure hope so, though.
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