After a bit of speculation, the spot makes it official. Reebok partners up with Kendrick Lamar for a spot that shows the Compton rapper back in his neighborhood, spitting some bars and musings on inspiration and being a figure worth looking up to. His last album garnered rave reviews and his next album is easily one of the more anticipated records of next year. But could a possible sneaker collaboration be on the way? Only time will tell. But for now, check out the spot below and let me know what you think about this new partnership.
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