Sophisticated Simplicity - Kobe Bryant's Tenth Signature Shoe

When your signature shoe line goes ten shoes deep, that's a huge accomplishment. Kobe Bryant Nike signature line hits the double digit range as the Kobe X will be dropping this weekend. Check out this in-depth feature that breaks The Black Mamba's latest silo down. 

From Nike

Superior functionality is often driven by a less-is-more design philosophy where the whole is greater than the sum of its parts.  The KOBE X blends three essential performance elements crafted into a clean, minimalist form.

Kobe Bryant and Nike Creative Director/VP of Innovation Eric Avar

A MODERN LOOK FOR THE FUTURE

Designer Eric Avar’s purposeful design philosophy driving Kobe Bryant’s tenth signature shoe comes alive with hybrid cushioning, an advanced traction system and a seamless textile upper.  These technical innovations, combined with an inspirational narrative based on transparency, separates the KOBE X from the competition.

“Innovation drives you to new places,” said Bryant.  “The KOBE X combines strong design from the past together into a modern look for the future."

PUSHING THE LIMITS WITH KOBE BRYANT

Working with Bryant for a decade has equipped designer Eric Avar to push the limits and help shape the footwear industry.  From his 2008 Hyperdunk design that redefined basketball shoe materials and design, to the 2009 KOBE 4 design that introduced a low silhouette and sparked major debate, to the 2014 KOBE 9 featuring Flyknit technology for the first time in a basketball shoe – these are just a few examples of Avar and Bryant taking design to new and unexpected places.

“The Kobe signature line allows us to think bold with provocative concepts that spark conversation,” said Avar, Nike Creative Director and VP of Innovation.  “Kobe’s tenth shoe is a super light, responsive and purposeful look at high performance, high design and high style.  The work is exciting and the collective teamwork around the project is contagious.”

HYBRID CUSHIONING ENHANCES NATURAL MOVEMENT

The KOBE X hybrid cushioning combines Lunarlon with Nike Free-inspired siping grooves to enhance natural movement, along with a new Zoom Air unit in the heel.  This trio leads to a responsive ride that is a great combination of firm, soft and flexible. 

Both the midsole and outsole are encapsulated in a translucent rubber casing to visually showcase the inner-technology.  This transparent approach was also inspired by Bryant’s recent willingness to personally open up and reveal more of himself at deeper levels without reservation. 

ADVANCED TRACTION SYSTEM FOR MAXIMUM GRIP

The outsole traction and grip of a basketball shoe can make or break its on-court performance. The KOBE X was developed under Nike’s four-part formula to evaluate the effectiveness of traction: surface type (indoor, outdoor or both), design pattern, surface ratio and rubber composition.

The KOBE X features what could be considered the most effective traction system in the 43-year history of Nike’s basketball shoes.

The outsole features hundreds of “nodules” that grip the court, similar to the intricacy of the treads on performance racecar tires, which grip and splay at high speeds.  This new traction system works in tandem with the midsole cushioning to splay, flex and grip the court for zero distractions and maximum grip, similar to tires on a racetrack.

The outsole is finished off with a gold Roman numeral “X,” a hand-drawn design detail from Avar, embedded beneath the Zoom unit; it’s another example of the detailed design obsession brought to each Kobe shoe.

SEAMLESS TEXTILE UPPER OFFERS LIGHTWEIGHT STRENGTH AND BREATHABILITY

Advanced textiles offer lightweight breathability and are more durable and strong than traditional mesh.  The KOBE X introduces a new open-weave textile that is inspired by the pattern and strength of sharkskin. 

Inside the shoe a mesh bootie enhances ventilation and provides a comfortable, snug fit.  Nubuck fabric on the shoe’s tongue features a mamba-inspired snake scale pattern, while the tongue’s underside features unique graphic prints symbolic of each colorway storyline.

The left heel in each pair features four red lines representing Bryant’s resilient return from injuring his left Achilles tendon. To repair the tendon, doctors used four feet of stitching thread in surgery.  The Kobe sheath logo adorns the right heel of each shoe.

AVAILABILITY

The KOBE X 5 AM Flight and coordinated apparel is available globally atnike.com and select retail locations on Feb. 7.  The remaining four colorways of the KOBE X will be introduced over the coming weeks.