New Balance Enters The Football Shoe Market

After months of speculation, New Balance is officially entering the football shoe market to. This means that the iconic running shoe brand will be relieving Warrior of the label's football shoe and apparel duties. New Balance Football will soon be getting some visibility on the pitches of some of Europe's best clubs as the brand will be producing the kits of Liverpool, Sevilla, Porto and other clubs. In addition, the brand will also be releasing a new line of footwear which will be seen on the feet of former Warrior-contracted players like Vincent Kompany and Marouanne Fellaini, as well as a host of new signees as well. Only time will tell if the New Balance brand will come to rival established brands like Nike, Adidas, and Puma for pitch dominance. But in the meantime, expect the kits to debut come the 2015/16 season, while the first salvo of New Balance Football boots is expected to release sometime in Spring.