Sunday, March 30, 2014

The Adidas ZX Flux Could Be The Breakout Sneaker of 2014.


What a year the ZX Flux is having.

If you haven't heard, the Adidas ZX Flux is essentially a modern take on the classic ZX 8000 running shoe. Gone are most of the external bells and whistles, leaving a streamlined design that's become a huge hit in the sneaker community soon after it released early this year.


It's too bad they haven't been made available locally, but I do hope that changes soon. With all the colorways that have released so far, I have yet to see a bad one. What's amazing to me is how the shoe's upper lends itself perfectly to solid colors as well as wild photo prints. When something seamlessly translates between two or more vastly different aesthetics, you know its a product of good design. And I see all these people posting shots of the pairs they have. Whatever the design of the upper, the ZX Flux just looks fast even when someone's standing still.


Old school running heads will appreciate the familiar design cues the Flux lifts from the ZX 8000 like the split sole and heel cage, while the casual sneaker fan can get behind its clean, minimalist look. It's a little early in the year, but I think it's poised to pose a really serious challenge to Nike's hold on the throne of minimalist designed running shoes. Hopefully Adidas Philippines hears this out and drops some in our stores!



But for those who can't wait to see them on local store shelves, Adidas has launched ZX Stories, a global competition inviting fans to submit their own tales and experiences with the storied ZX line for a chance to win a pair of never to be sold Purple ZX Flux pair, as well as the new ZX Flux "Weave", "Base", and "Photo Print" packs! 


And just like the number of stripes Adidas has on their logo, you've got three chances of winning!

Twitter - Tweet @adidasOriginals with your ZX story in 140 characters (it could be your first pair, your best memory, go wild with it!) and tag #zxflux for a chance to win the whole ZX Flux "Weave" Pack!

Instagram - To be in the running for a pair of never to be sold Purple ZX Flux, share a visual story and tag #zxflux!

Facebook - Comment on the Adidas Originals ZX Flux films with your own stories and you could win both the ZX Flux "Weave" and "Photo Print" Packs!

Good luck!

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