Friday, October 24, 2014

Boxfresh 25th Anniversary Capsule Collection

A couple of days ago, UK street fashion brand Boxfresh threw a party at Black Market to celebrate the brand's 25th anniversary. Amidst all the revelry, the brand took the time to introduce a limited capsule footwear collection commemorating the milestone, as well as what else people can expect for their A/W shoe offerings.

Aggra "25"
In the fickle world of fashion, a brand hitting 25 years is already a massive achievement. Seen most especially in terms of streetwear (which is all the rage amongst the fashion set these days), there's always the challenge of staying true to a brand's core audience while expanding in terms of taste and design sensibilities. You can't get to twenty five years without even the slightest bit of growth, right?

Ashbrooke "25"
 Simply titled "25", Boxfresh's capsule collection straddles that line just fine. Made up of the Aggra, Ashbrooke, and Swich silhouettes, each model in the collection reflects the brand's forward-thinking sensibility in terms of colors and materials such as ripstop nylon and water-resistant suiting fabrics. On the other hand, the presence of slick, understated graphics and athletic "Katashi" outsoles offer a subtle nod to Boxfresh's streetwear beginnings. For those like me who grew up embracing street fashion but suddenly find themselves at the age where you're looking past "loud" and "attention-grabbing" as ways to describe how you dress up, Boxfresh's "25" capsule collection as well as their mainline offerings this season definitely deserve a spot in your footwear rotation.

Swich "25"
Check out official shots of the Boxfresh "25" Capsule Collection as well as some of the looks from the Boxfresh A/W Collection after the jump.  





A/W '14

Spiced Brown Aggras
The Ashbrooke in Navy
Sparko Katashi 

Swich Katashi
Waxed Canvas Keels
Boxfresh is available nationwide at Bratpack, Res|Toe|Run, SneakPeek, General, SM Makati, SM Mall of Asia, Urban Athletics Greenbelt 3 and Duty Free Sportsman Paranaque and is exclusively distributed in the Philippines by the Primer Group of Companies.

2 comments:

  1. Hey it is nice share about the Boxfresh 25th Anniversary Capsule Collection celebration party. I had great time reading this post. I also have to find the spacious San Francisco venues for our company foundation day. If you have any recommendations, please share.

    ReplyDelete