Wednesday, January 7, 2015

Nike Inside Access - The Science of Traction


Traction is a huge factor in terms of how sports shoes are supposed to perform. No matter what sport you're playing, you want the satisfaction of knowing your shoes are going to help keep you in control of your movements at any point of a game. And with sports that put a premium on footwork like football and basketball, that satisfaction goes a long way when the game's on the line. 

With over 42 years of experience, the folks at Nike Basketball know a thing or two about traction technology. Based on athlete input, Nike has developed a four-part formula to evaluate the effectiveness of traction: surface type (indoor, outdoor or both), design pattern, surface ratio and rubber composition. This evaluation method helps maintain a high performance standard while evolving designs and materials.

Read more after the jump.


SURFACE TYPE

Nike designers must factor in a wide range of court surfaces from elite pro courts engineered with high-polished maple hardwood, to dusty composite rubber courts sometimes found in elementary schools, to the rugged blacktop found on outdoor courts around the world.

Once the differences of each court surface are studied, Nike designers determine the best traction solution for each shoe as part of the four-step approach.  A shoe like the Nike Zoom Hyperfuse Low designed for outdoor basketball in China will have a design pattern, surface ratio and rubber composition that varies from a shoe such as the Nike Hyperposite II, designed primarily for big players competing indoors in the wintertime.  Details matter.
Nike Air Raid outsole details with "for outdoor use only" inscribed in the rubber.
The Nike Air Raid’s proclamation, “for outdoor use only,” literally embedded into the outsole, was a tongue-in-cheek take on the obsession for outdoor basketball played on pavement and blacktop during the early 1990s.  Designers Tinker Hatfield and Mark Smith closely studied outdoor hoops in New York City to gauge the demands of the varying outdoor court surfaces — from blacktop, to pavement to everything in between. 

DESIGN PATTERN

From L-R: Designer Eric Avar sketching the KOBE 8, Outsole web pattern of the KOBE 8,Sketch of the KOBE 8 elements including outsole from designer Eric Avar
In his 23 years at Nike, designer Eric Avar can’t emphasize enough how important the traditional herringbone pattern has been to basketball footwear outsole design.  The herringbone pattern responds extremely well to the multidirectional footwork in basketball.  In its basic form, herringbone-patterned traction is optimal for the footwork biomechanics of the game.
Air Jordan IX Outsole Details.

There’s a steady balance of style and function that must be considered in any outsole design pattern.  Many basketball signature shoes dating back to the mid-1980s incorporate intricate designs that serve as both innovation and inspiration for the respective athlete.  The Air Jordan IX, released in 1993, featured intricate inspirations, dates and symbols meaningful to Michael Jordan, telling a story while serving a performance function.    
Kyrie 1 360-degree dynamic traction on sole and side walls 

The Kyrie 1 Outsole with a modern take on the traditional herringbone traction pattern.

Designer Leo Chang developed Kyrie Irving’s first signature shoe, theKYRIE 1, with Irving’s hypnotic footwork being top of mind.  Chang had never before seen an athlete contort at such extreme angles when accelerating, cutting and crossing over.  Irving’s movement led to Chang’s KYRIE 1 outsole design, which features sidewalls wrapping up the shoe with a modified herringbone pattern throughout the entire outsole for maximum grip intended to prevent slippage.  The performance benefit was infused with inspiration: Irving’s favorite motto, “Hungry and Humble,” comes to life with a letter H embedded into both the left and right outsoles. 

SURFACE RATIO

Experts say half of a shoe’s outsole surface area should remain in contact with the court at any given time.  When designing and evaluating a shoe’s traction pattern and its contact with the court surface, it’s important to factor in three elements: impact, biomechanics and multidirectional movement.  
Traction developed for the KD7
All movements are evaluated in the design process.  For instance, while accelerating, the front third of a shoe’s outsole may be in contact with the court with the midfoot and heel off court.  With this movement in mind, pinpoint precision for each region of the outsole must be factored in while looking at the ratio of contact between the rubber and court.
In 30 years of biomechanics research at Nike's sport research lab, senior researcher Gordon Valiant has become a resident expert in traction.  Biomechanics was in its infancy when Valiant began at Nike, but in the decades since, the lab’s role in identifying and understanding athletes’ precise movements is now essential.
The iconic 1980s Air Force 1 and Dunk designs both used concentric circles at the forefoot to allow basketball players to pivot and rotate while maintaining grip.  Current research revealed that while the early design was effective, the herringbone pattern provides optimal traction.  Creative takes on herringbone are used today in top-performing basketball shoe outsoles including the KD7, KYRIE 1 and KOBE 9.

RUBBER COMPOSITION

Before it can be utilized in a shoe’s outsole, rubber must be heated to an exact temperature over a precise amount of time.  This baking process dictates the rubber’s composition and “touch,” or firmness.  The longer it’s heated, the harder the material.  The tacky grip of an outsole can be adjusted by the rubber’s composition — its basic molecular structure — and the duration it is heated. 
Nike Air Maestro 1 outsole with a composite rubber that has been admired for its tacky grip on the court. 

Rubber composition and traction pattern studies available to designers have evolved dramatically over the years.  A variety of outsole types now exist: translucent, outdoor (XDR), multicolor and traditional.  Each possesses unique properties that must be considered as they are refined for a specific shoe.

ATHLETE TESTIMONIALS

At Nike, everything starts with listening to the voice of the athlete.  Signature athletes in basketball have recently commented on how the evolution of Nike’s traction has helped boost their game.
“Traction plays a huge role in the performance quality of a shoe,” said reigning MVP Kevin Durant.  “It’s something that doesn’t necessarily visually stand out, but it can make a big difference in my game.”
Nike Basketball’s focus on perfecting traction will continue to improve performance footwear, allowing athletes to perform at their best.  Expect to see the latest in traction design in the months to come.


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