It's been a strong couple of years for Adidas. From a business standpoint, the German sportswear brand still faces the huge challenge of knocking Nike off the top spot in terms of sneaker sales. But what numbers won't tell you are all the ways Adidas is trying to out-cool Nike. And for the most part, you could make the argument that it's actually working.
A hard push for the Originals line, the introduction of key technologies such as Boost, and collaborations with everyone from Rick Owens to a guy named Kanye West have made the Three Stripes more than worthy of a spot in your sneaker rotation. That's not to say that Adidas was ever uncool in the first place. It's just that with more and more people wearing the brand, more and more people are gonna want to share that love.
That's where Adidas Talk Philippines (ATP) comes in. From a group that started with around 600 people towards the tail end of 2012, membership has blossomed into one that's almost 30,000 strong and counting! It's run pretty well too, with heads more than willing to help folks out. Whether you're buying, selling, or just sharing a slice of that Three Stripe Life, you've got a place at ATP.
Join the group HERE
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