Tuesday, April 1, 2014

Why The Supreme x Nike Spring/Summer 2014 Collection is Impervious to Your Opinion.


Versace, Versace.



You know it's always going to be big when Nike and Supreme work together on something. This time around, the sportswear and streetwear giants are coming out with a capsule collection featuring basketball jerseys, shorts, and a couple of Air Foamposite Ones. As usual, the closest thing to a Supreme press release is a simple lookbook or editorial showing off the product, leaving the blogs to come up with reasons to rationalize why you need this stuff in your life.





Long story short, it's Supreme. I could tell you that while the baroque printed jerseys and shorts are cool, I'm a little on the fence about the printed foams. The Air Foamposite One's look is dynamic enough to not need some crazy print for it to stand out. Sure, it worked with the galaxy ones, but you've got the thermal map/dirty napkin foams on the other side of that argument as well. If that were me, I'd just put some minimal Supreme branding in an relatively unobtrusive location like the tongue or the heel tab. Uninspired design? More like effortless. 



But then again, by the time you get to the end of this writing, people will have set up their camping gear, and prayers will be offered to all the gods of the cosmos for the sake of faster internet in preparation for the drop. Because no matter what I or any other blogger will say about them, they will most likely sell out. If contradicting opinions were bullets, Supreme x Nike's Spring/Summer Collection is 50 Cent circa '03.



Look for the collection to drop at Supreme locations in the US and UK on April 3. Same dates apply for the online release. Friends in the Far East will have to wait a couple of days though, as they're slated to drop in Japan on April 5.



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